RJ's Jaffas

That most iconic of Kiwi lollies.

Since 1931, Cadbury Jaffas have been a part of our heritage. They’re such a favourite that Kiwis abroad phone home asking to be sent another box. Cadburys no longer make this product but they are now made under license by RJ's. The same product just a different manufacturer.

Every Kiwi knows the fun of rolling a Jaffa in their mouth and experiencing the unique orange and chocolate taste.

Jaffas are a small round sweet consisting of a soft chocolate centre with a hard covering of orange flavoured, red coloured confectionery. The name derives from the Jaffa orange. The sweet is part of Australian and New Zealand cultural folklore. Jaffas have often been sold in cinemas and have gained iconic status because of the noise made when they are dropped (accidentally or deliberately) and rolled down sloping wooden floors. Through association with this sweet, Jaffa is sometimes used to describe a chocolate-orange flavour.

In Dunedin, New Zealand every year a vast quantity of Jaffas are raced down Baldwin Street—the World's Steepest Street, as part of the Cadbury Chocolate carnival, which is held in conjunction with the New Zealand International Science Festival. The initial number of 20,000 Jaffas has now been increased to 30,000 Jaffas.